BERLIN—pjur has extended its partnership with queer city tour provider KiezTour Berlin, continuing a collaboration that began in June 2024. KiezTour offers weekly guided tours of the historic Nollendorf neighborhood in Schöneberg. As part of the partnership, pjur is featured as a sponsor on the official KiezTour website and in the Folsom Europe Pocket Guide 2026.
KiezTour explores more than 140 years of queer Berlin history, combining historical content with insights into contemporary subculture and community structures. The tour takes place once a week on Thursdays at 5:30 p.m. and is led by Berlin drag queens, who present the neighbourhood from their own perspective.
The tour leads visitors through key locations in the Nollendorf neighbourhood and includes not only historical stops but also insights into local bars, bookshops, fetish shops, and other venues of the queer scene. The format is complemented by cultural and culinary exchange during the approximately four-hour tour.
A key element of the partnership is the integration of pjur products into the tour experience. As part of an interactive quiz format, the guides ask participants questions during the tour. Selected pjur products are used as prizes, including pjur Original, pjur Aqua, pjur Back Door Relaxing, and pjur Back Door Regenerating. The products' core benefits are presented in a playful and informative way as part of the tour experience.
All participants receive pjur SachetCards during the tour.
In addition to the regular weekly tours, the collaboration also includes exclusive formats such as group tours for events, associations, bachelor and bachelorette parties, and corporate events.
KiezTour is currently led by four well-known Berlin drag queens: Margot Schlönzke, Anna Klatsche, Victoria Bacon, and Helen de Nore.
For further information, visit Kieztour.net.
To learn more about pjur’s products, visit pjur.com.
