COLOGNE, Germany—pjur has expanded its product lineup with longtime retail partner EQOM Norway, formerly Kondomeriet, adding pjur Man Lust and the complete pjur Organic range to the retailer’s in-store assortment. The additions complement a selection of pjur titles products already carried as permanent fixtures.
With nine locations across the country, EQOM Norway is one of the best-known specialty retailers in sexual wellness in Scandinavia. A large portion of the pjur portfolio is carried in-store and supported by brand-specific POS materials. The expansion underlines the long-standing collaboration between both companies and the importance of the Norwegian market for pjur.
The addition of pjur Man Lust and the pjur Organic range expands the visibility of current product developments in stationary retail, giving customers direct access to different product categories and application possibilities within the pjur portfolio.
The assortment expansion was accompanied by product training for the sales and marketing teams of EQOM Norway. Two coordinated sessions covered product innovations, application areas, and the background behind each product line.
The partnership between pjur and EQOM Norway has existed for more than 15 years. Over that period, a trusting partnership has developed, characterized by regular exchange and a shared focus on quality and customer consultation.
According to the announcement, the current expansion of the product range reflects how this cooperation continues to develop, and underlines the role of stationary retail as an important touchpoint for customers who actively engage with sexual wellness topics.
To learn more about pjur’s products, visit pjur.com.
