BONN, Germany/WASSERBILLIG, Luxembourg—pjur was an official sponsor at the 2026 RTL Reality Awards, held April 16 at the Maritim Hotel Bonn and broadcast live via co-streaming on RTL+ and BILD, including both the red carpet and the award ceremony.
The awards honored the most popular reality formats and personalities from German television and streaming, highlighting reality TV's growing importance as an key part of pop culture.
As a sponsor and production partner of the RTL Reality Awards, pjur created distinctive brand experiences by placing its products and sachets in the Are You The One bedroom within the specially designed Reality House, bringing the brand to life in an authentic reality TV setting. The pjur Woman Lust and Man Lust testing station was also well received by attendees.
The event brought together well-known faces from the German reality and entertainment scene. Guests included stars from formats such as Are You The One, Love Island, Temptation Island, as well as other well-known reality personalities and creators from the German social media and streaming scene.
As part of the audience voting via bild.de/realityawards, winners were selected across twelve categories, including Lovestory of the Year, Beef of the Year, Drama Queen of the Year, Red Flag of the Year, Sexytime of the Year, and Reality Star of the Year (female and male).
During the event, this year’s RTL Reality Awards winners were announced on site. Tara Tabitha and Dennis Lodi won Lovestory of the Year, while Gigi Birofio and Paulina Ljubas received Beef of the Year. Aleks Petrovic was named Red Flag of the Year and, together with his ex-girlfriend Vanessa Nwattu, also won Breakup of the Year. Ariel won Reality Star of the Year in the female category, while Fritz Wagner took home the title in the male category.
The evening was hosted once again by Sophia Thomalla and Olivia Jones.
With its presence at the RTL+ Reality Awards, pjur strengthened its position as a premium intimate products and sexual wellness brand within one of Germany’s highest-reach entertainment environments.
Jennifer Parry, brand director at pjur, said, "Intimacy is no longer a niche topic; it is part of mainstream culture. Being present in this environment allows us to engage with audiences in a way that feels relevant, open, and true to how intimacy is experienced today."
To learn more about pjur’s products, visit pjur.com.
