AMSTERDAM / WASSERBILLIG, Luxembourg—pjur launched its new products, the Organic range and Man Lust, at eroFame in Amsterdam, where the brand was also honored with the 30 Years Market Leadership Excellence Award.
Alexander Giebel, CEO and founder of pjur, said, "We are very pleased about this award. It confirms our commitment to quality, innovation, and our ambition to continue shaping the market in the future."
The new products also earned a positive response from trade visitors.
The Organic range includes the following products:
• Organic Touch: Water-based personal lubricant with 98 percent natural, vegan ingredients. It moisturizes and nourishes the skin, is compatible with latex and polyisoprene condoms, and can be used with toys.
• Organic Care: Fragrance-free intimate cream with 97 percent natural, vegan ingredients. It supports skin elasticity, soothes sensitive skin, and provides long-lasting moisture.
• Organic Fresh: Fragrance-free, refreshing foam with 99 percent natural, vegan ingredients. The nourishing leave-on formula transforms paper tissues into gentle cleansing wipes for the external intimate area, does not need to be washed off, and is ideal for on-the-go or in between.
Giebel added, "With pjur Organic, we offer a product range that combines the desire for natural ingredients with our commitment to quality, effectiveness, and dermatologically tested safety."
pjur's Man Lust is designed to help men experience arousal more intensely and consciously. The innovative formula, featuring natural Paracress (Spilanthol), takes effect within seconds, creating an intense tingling sensation that lasts for up to 15 minutes. At the same time, the gel nourishes and refreshes the skin in the external intimate area.
Whether used solo, with masturbators, or as a part of foreplay, pjur Man Lust enhances male pleasure creatively. The water-based formulation ensures maximum compatibility with all common toys.
The debut of eroFame in Amsterdam strengthened international exchange between manufacturers, retailers, and distributors. For pjur, the trade fair provided opportunities to deepen its partnerships and actively shape market trends.
Giebel concluded, "pjur stands for innovation, quality, and responsible development. With the pjur Organic range and pjur Man Lust, we are launching products that inspire and strengthen the retail sector in the long term."
For more information, visit pjur.com.
