LOS ANGELES—Alexander Giebel, founder and CEO of pjur, was a guest on the latest episode of the "Sexology Podcast," hosted by Dr. Nazanin Moali.
The episode covered how societal perceptions of intimacy have evolved and why body knowledge and conscious decision-making in the field of sexual wellness play an increasingly important role today.
In their conversation, Moali and Giebel discuss how attitudes toward intimacy have evolved in recent years. Lubricants are no longer viewed merely as products, but as part of a broader societal shift towards greater openness, education, and a more conscious relationship with one’s own body.
Giebel explained, "The way we engage with sexuality is visibly changing. Topics such as body awareness and sexual wellness are increasingly becoming central elements of a more open societal dialogue."
The episode also explores how intimate products interact with the body and why body compatibility goes far beyond the initial sensory impression. It underscores that intimacy cannot be viewed in isolation but is closely linked to physical wellbeing and emotional connection.
While sexuality has long been treated as purely functional or taboo, today’s discourse is evolving into a more open dialogue that places greater emphasis on education, well-being, and self-determination. For pjur, participation in this format underlines the importance of a scientifically grounded and contemporary exchange on sexuality and intimacy.
Giebel also shares insights into the history and development of lubricants and the personal motivations that led him to pursue a career in the field of sexual wellness. Looking back on the 1980s, he described how his early experiences with condoms and their lubricating coating sparked his interest in silicone-based formulations, ultimately led to the development of the first silicone-based lubricant. Additionally, the episode highlights how strongly products in this category have evolved over the years into today’s scientifically optimized textures with clearly defined requirements regarding skin compatibility and performance.
To learn more about pjur’s products, visit pjur.com.
