SEVILLE, Spain / WASSERBILLIG, Luxembourg—pjur expanded its partnership with Dreamlove, a Southern European distributor, through an exclusive POS campaign in Spain as part of its 30th anniversary.
In selected stores, promotional materials secured prominent placement and highlighted both pjur’s 30th anniversary and its premium quality.
Mario Romero, CEO of Dreamlove, commented, "It is an honour for us to celebrate 30 years of innovation and quality with a brand like pjur. Our cooperation reflects a shared vision: supporting retailers with the right tools and strengthening the visibility of premium brands in the market. Together we aim to bring even more value to our partners and customers."
The pjur Anniversary Gift Set—featuring pjur Original 100 mL (3.38 oz.) and a complimentary pjur Aqua 30 mL (1 oz.) in exclusive packaging—was showcased in stores using custom-designed posters. Additionally, visitors received sachet cards as giveaways.
The two international raffles, running until the end of 2025, were also promoted: In the "Celebrate & Win" raffle, end consumers have the chance to win one of five cash prizes of €3,000 each by sending a birthday message to pjur. Meanwhile, as part of "Support & Win," retailers who actively promote the campaign with POS materials can win one of five cash prizes of €2,000 each.
For more information about Dreamlove, visit DreamLove.eu.
Check out pjur’s products at pjur.com.
