BERLIN—pjur highlighted its best-selling products at German-Czech musician Katja Krasavice's 30th birthday party, held at Berlin's Ballhaus on Aug. 10. Themed "Nudity," the celebration centered on self-confidence, provocative aesthetics, and sexual self-determination.
As a singer, entrepreneur, and entertainer, Krasavice is known for challenging social conventions and speaking openly about sexuality, themes that also shaped her birthday celebration. She wore a Marilyn Monroe-inspired look with a netted veil and glittering details. Guests included Olivia Jones, Oliver Pocher, and Aminata Belli, as well as other personalities from entertainment, media, and social media.
At the heart of pjur’s presence was the Naughty Lounge, which was integrated into the event concept. Guests could discover pjur WomanLust, pjur Woman Lust Intense, and pjur Man Lust and experience the Lust effect firsthand. Tester sticks and an easy-to-follow guide accompanied the application, while additional bestsellers gave guests the opportunity to explore the pjur product range on site. For the the Naughty Lounge and additional touchpoints, pjur partnered with Orion and Womanizer.
"pjur, Orion and Womanizer have joined forces as three iconic brands to excite Katja Krasavice’s guests in an extraordinary setting. For pjur, it was the perfect opportunity to make our brand experienceable in an equally surprising and playful way and to be present exactly where openness, curiosity and self-determined intimacy naturally come together," said Jennifer Parry, brand director at pjur.
The joint presence continued beyond the Naughty Lounge: logos for all three brands were integrated into the press wall and drinks menus. Glory holes built into the press wall gave SixxPaxx dancers a point to present guests with a selection of products. pjur products were also included in goodie bags.
The celebration drew media coverage from BILD, ZDF Heute, and Promiflash, with RTL Exklusiv dedicating a TV feature to the event. Krasavice shared impressions from the celebration on Instagram, including the pjur goodie bags, reaching her approximately four million followers.
To learn more about pjur’s products, visit pjur.com.