LOS ANGELES—Held across West Hollywood, Chicago, and New York City in late May, “Fizzy & Frisky”—a three-city in-store event series created by Lovense and The Pleasure Chest—welcomed hundreds of attendees across all locations.
With Italian sodas in hand, attendees gathered around demo tables, watching connected toys respond to app controls from across the room, capturing the playful and tech-forward spirit of the event. Through guided demonstrations, interactive workshops, and a curated demo station, consumers were introduced to Lovense’s connected product ecosystem in an approachable, hands-on setting.
Throughout the events, attendees consistently gathered around the demo area, actively participating in product discussions, live demonstrations, and connectivity Q&A sessions while exploring how Lovense's app-enabled ecosystem allows products to sync across devices.
Each stop drew a lively mix of couples, friend groups, and existing product owners looking for hands-on guidance with connectivity features, creating an approachable space for open conversation, product discovery, and live interaction with connected pleasure technology.
Branded giveaways and retailer gift cards encouraged shoppers to continue exploring products after the demonstrations, while the in-store format allowed attendees to experience app-enabled features firsthand in a casual, social setting.
The collaboration reflects the rise of education-led retail experiences in the category, where in-person interaction helps consumers better understand connected intimacy technology, while also offering closer exposure to the Lovense ecosystem in a real-world retail setting.
