CYBERSPACE—Sex tech pioneer Lovense recently surveyed 2,000 people in serious relationships and discovered that one in four Americans is experiencing a "relationship rut," how couples are breaking out of these ruts, and reigniting their connection.
The survey revealed that 26 percent of the respondents feel their partnership needs a spark, 24 percent admit to fantasizing about other partners, and 63 percent worry that these intimacy issues could eventually end their relationship if left unaddressed.
The survey results uncovered clear warning signs:
• 50 percent say romantic gestures have all but disappeared
• 46 percent report that sex feels like routine or lacks passion
• 41 percent feel communication has taken a hit
• 32 percent are simply bored in the bedroom
Nearly half of respondents (48 percent) say they have sex just one to five times a month, while 13 percent gave their sex life a failing grade of "F."
This survey also revealed that couples are taking major steps to bring back the passion. Key strategies include improving communication (62 percent) and trying new experiences together (43 percent), with 36 percent of couples reporting real success in reigniting their intimacy. 11 percent of couples are turning to technology, such as innovative toys and AI-powered solutions, to bring excitement back into the bedroom.
Among the 31 percent who have been in or are currently in a long-distance relationship, 20 percent say their connection is even "spicier" than couples living nearby. For 83 percent of these couples, technology is key to maintaining a strong bond and enhancing intimacy, proving that tech isn’t just a tool for distance; it can strengthen any relationship, no matter the proximity.
Technology is taking intimacy to new heights, and its role in sexual wellness is only growing. Dan Liu, CEO of Lovense, shared, "Technology is not about replacing human connection—it's about enhancing it, keeping things fresh, and helping couples rediscover that spark—whether they’re together or apart."
24% of couples are incorporating sex toys into their experiences. From experimenting with new sexual positions to open communication during sex and exploring role play, couples are stepping out of their comfort zones.
Liu added, "Keeping a long-term relationship exciting doesn’t have to be complicated. Even small changes—like introducing tech innovations to the bedroom—can spark intimacy and strengthen connections."
At CES 2025, Lovense captured widespread media attention with its bold showcase of next-generation innovations, including AI-powered toys designed to keep long-distance couples intimately connected in real time, and touch-sensitive devices that seamlessly blend pleasure with interactivity, allowing users to control digital games through physical sensations.
To learn more about Lovense, visit lovense.com.
