AMSTERDAM—Little Leaf Agency GmbH, a sexual wellness PR and communications agency, will return for the third year to eroFame in Amsterdam on October 8.
This year, Little Leaf Agency will partake in a panel discussion of its own, "Uncensored: The Power of PR for Sexual Wellness in the Age of AI, Censorship & Geo-Pivoting." The agency will lead a session featuring in-house PR strategists and guest journalists, exploring how brands in the sexual wellness industry can stay visible, credible, and resilient when mainstream channels falter.
The talk, led by Kathryn Byberg, founder and CEO of Little Leaf, and Dawn Watt, PR consultant, will discuss:
• When ads are blocked, algorithms mute, and platforms restrict, PR becomes essential for brand survival.
• From authentic storytelling and earned media to geo-pivoting strategies, PR helps sexual wellness brands stay discoverable—even on AI platforms and Google.
• This session offers actionable insights on cutting through censorship, securing media coverage, and building visibility in an environment that often tries to erase sexual wellness.
The panel discussion will start at 2:00 p.m. on Wednesday, Oct. 8, and Thursday, Oct. 9, on the business stage.
At the tradeshow, Little Leaf Agency will also collaborate on a joint panel with brand performance agency Sciart on a joint panel titled "AI, Orgasms and Algorithms: The Future of Sexual Wellness Marketing in a Censored World." The two leading agencies will explore how AI is rewriting the rules of marketing and sexual wellness—and how brands are getting caught in the crossfire. To learn more about how to ride the wave and build visibility, catch Little Leaf Agency and Sciart on the business stage at 4:00 p.m. on Wednesday, Oct. 8, and Thursday, Oct. 9.
Said Byberg, "After more than a decade working in the sexual wellness industry, I’m thrilled to bring these conversations to the stage at eroFame. This industry has always had to navigate unique challenges, and they are only getting worse. I’m excited to share the insights and strategies I’ve learned over the years to help brands stay visible, credible, and resilient."
Kim Grundstedt, head of eroFame project, said, "Business and creativity thrive when we create space for open conversation, and that’s exactly what these panels are designed to do. We’re delighted to have Little Leaf Agency on board as their expertise in communications and sexual wellness brings a fresh and vital perspective that adds real value to the program."
