BURBANK, Calif.—Like A Kitten was named Boutique Brand of the Year at the 2025 StorErotica Awards.
The brand was founded by mother-and-daughter team Natalie Johnson Annis and Shae Johnson to challenge industry norms by prioritizing femme pleasure, emotional intelligence, and inclusive design.
Said co-founder Annis, "We’re beyond grateful to the retailers, buyers, partners, and peers who have supported Like A Kitten’s journey. This win affirms that small brands with big hearts have a seat at the table—and we’re just getting started."
Johnson added, "This recognition means everything—not just because we won, but because we did it while staying true to who we are. We’ve built a brand that speaks directly to our audience, that plays hard and works harder. This is what the future of pleasure looks like—and we’re only going up from here."
For more information about the brand, visit likeakitten.com.
