AMSTERDAM—Adult products maker Kiiroo has been awarded “Highest Potential Product” at Erofame 2025 for its Luxus vibrating sex toy.
Luxus was cited for its technological innovation, design and impact on the consumer market.
"Luxus represents a new era of connection, where sensuality, intelligence, and elegance merge," the company said. "From its design to its functionality, every element was created to make people feel seen, empowered, and deeply in tune with themselves. Winning this award affirms that vision."
Unveiled earlier this year, Luxus is a couples' sex toy set that's designed to sync the user's clitoral vibrations to their partner's rhythm and closeness.
"Luxus embodies Kiiroo’s commitment to merging cutting-edge technology with human-centered design," the company added. "Crafted from premium materials and powered by advanced responsive features, Luxus offers an intimate experience that feels intuitive, luxurious, and entirely personal.
"Its elegant aesthetic and next-generation engineering have made it a standout not only for its beauty but for its potential to transform the way people experience pleasure and connection."
Erofame’s “Highest Potential Product” distinction is awarded each year to a new product that demonstrates exceptional promise in design, innovation, and commercial success.
“To have Luxus recognized on an international stage is a proud moment for our team,” added Toon Timmermans Luxus CEO. “It’s more than an award, it’s a reflection of how much the world is ready for a more evolved, more human approach to pleasure.”
The event also marked the first time brought together its full international team at the Amsterdam edition of Erofame. Team members included Timmermans, along with representatives from the U.S. office and the Director of Global Business Strategy.
A major highlight of the event, held Oct. 8 to 10, was Kiiroo’s exclusive VR experience, designed to immerse visitors in the brand’s unqiue universe. The dedicated VR team was on-site throughout all three days of the show, offering attendees a truly hands-on encounter with Kiiroo’s world.
"The response was overwhelming and many partners expressed interest in featuring the VR experience in their own stores and showrooms, aligning perfectly with Kiiroo’s mission to showcase its unique innovations in the most interactive way possible," the company said.
This year’s Erofame held special significance. Not only did it mark the first Amsterdam edition, but it also coincided with Amsterdam’s 750th anniversary, a milestone that resonated deeply with Kiiroo’s Dutch heritage. With Kiiroo’s headquarters located just a ten-minute walk from the RAI convention center, the team embraced the moment with full national pride, dressing the booth—and themselves—in bright orange to celebrate the occasion.
Keeping the orange spirit alive, Kiiroo hosted two evening events on Oct. 8 and 10, titled “Orange You Glad You Came?” Visitors were invited to join a raffle for a chance to win Apple AirPods 4 and a complete Modular Range package, featuring Kiiroo’s flagship product, the Keon, along with matching accessories.
“Having Erofame hosted in our hometown this year made the experience extra special,” Timmermans said. “It allowed us to celebrate both our roots and our growth on a truly global stage.”
For more information, visit www.Kiiroo.com.
