NEWPORT BEACH, Calif.—Westridge Laboratories, the makers of I-D Lubricants, today announced winning two awards at the Erotic Trade Only Awards held last night in Birmingham, UK. The awards were for “Best Consumable Brand” and “Best Consumable,” making this the seventh year I-D Glide has won this prestigious award.

“I-D continues to be the world’s best brand of lubricant and this award confirms that,” stated Gregg Haskell, president of Westridge Labs. “We are honored to receive these awards, especially 'Best Consumable' for the seventh year in a row, for our flagship water-based lubricant, I-D Glide.”

The ETO Awards, presented by Erotic Trade Only trade magazine, is the UK’s only trade show solely for adult products. The show, in its eighth year, highlights manufacturers and distributors from around the world.

Westridge Laboratories, the maker of I-D Lubricants, has been producing premium, high quality and ultra-long-lasting lubricants since 1993. Located in the heart of Orange County, California, our state-of-the-art manufacturing facility is where I-D Lubricants are formulated, packaged and shipped from coast-to-coast and to numerous locations worldwide.

NORTH HOLLYWOOD, Calif.—Doc Johnson has been nominated for two awards in the upcoming 2012 StorErotica Awards in the categories of Novelty Company of the Year and Marketing Campaign of the Year for School of Doc.

The awards will be presented with a ceremony to be held on the evening of July 15 during the Adult Novelty Manufacturers Expo at the Los Angeles Marriott Burbank Airport hotel.

Says Director of Marketing & Public Relations Victoria Bowman-Steinour said, “Doc Johnson has created tremendous growth in the past year, including refining and expanding our marketing materials. We are thrilled to be nominated for Marketing Campaign of the Year for School of Doc. Not only is it an honor, but it is also extremely fulfilling to receive this recognition, considering how much work our entire team has put into making School of Doc the ultimate free educational resource on sex toy information. We’ve received so much positive feedback from distributors, wholesalers, and customers because no other adult novelty company has provided such key information in a user-friendly way.”

Doc Johnson is also being nominated for Novelty Company of the Year, the ultimate acknowledgement for overall excellence and innovation.

“It is our customers that drive us to pursue excellence in every company interaction, from the most paramount to the most ordinary daily tasks,” said Doc CEORon Braverman. “We have a deep respect for StorErotica, and would like to thank them, our fans, and the adult industry, for this great honor.”

The 6th annual StorErotica Awards recognize the best in retail, distributing and manufacturing.

To vote for Doc Johnson, simply take the following steps: Cick on StorEroticaAwards.com/register to register; choose your user type; vote at StorEroticaAwards.com/vote.

For more information, contact Doc Johnson’s sales department at orders@docjohnson.com.