LAS VEGAS—COTR Inc., the company behind b-Vibe, LeWand, and Cowgirl brands, will host the "Come Together: What Happens in Vegas" party on Sunday, March 22, at Deja Vu Showgirls Las Vegas, nearly a decade after its first Cowgirl party.
Alicia Sinclair, COTR founder and CEO, said, "It’s been nearly 10 years since our legendary Cowgirl party, and we’re thrilled to welcome our industry friends once again to a COTR celebration—this time in Las Vegas. We’re pulling out all the stops to make this even bigger and better than the last one. We can’t wait to come together and celebrate what’s next for COTR, and as they say, what happens in Vegas stays in Vegas!"
COTR has hinted that the celebration will include a major brand reveal, marking the debut of a new addition to its premium portfolio of body-safe, design-forward intimate wellness products. While details remain under wraps, the brand describes this move as a "strategic evolution" that reflects its commitment to quality, innovation, and inclusivity within the modern pleasure space.
Sinclair added, "We’re incredibly excited about what’s on the horizon for COTR. Our team has been working on something special that we can’t wait to share with the industry. This party will be the perfect opportunity to celebrate not just where we’ve been, but where we’re headed. After the success of our Cowgirl party years ago, we wanted to create the party of the decade as a follow-up, and Las Vegas felt like the perfect place to bring everyone together to toast to the future of COTR."
To RSVP, email [email protected].
For more information about COTR’s bestselling portfolio of brands, email [email protected].


