LOS ANGELES—The Association of Sites Advocating Child Protection (ASACP) has honored SenseMakers as its newest Title Sponsor.
ASACP is a nonprofit organization that has promoted online child safety for 29 years. It relies on the support of companies, organizations, and individuals committed to protecting children from online harm.
ASACP’s sponsors are industry members and companies who have demonstrated corporate responsibility and ethical business practices and deploy technical measures that protect minors and sensitive users from accidental exposure to age-restricted materials online.
Initially launched in 1990 as a telephone-based service, SenseMakers has gradually built its platform over the past 35 years into a live one-on-one online for models and fans. As part of this evolutionary process, the company has focused on the privacy and security of its users.
A SenseMakers spokesperson said, "We see it as one of our responsibilities to ensure a safe experience for everyone using our platform. For example, we protect the privacy of our customers and models alike to create a safe place to converse online."
SenseMakers implemented extensive KYC procedures that prevent underage performers from participating on the platform.
The spokesperson explained, "We verify our models using digital and manual identification and enforce the use of personal bank accounts under the model’s name. We do not pay out to other bank accounts and will reject models attempting to join our platform that do not adhere to our policies."
As a demonstration of the company’s corporate and societal responsibility, these policies go over and above the minimum requirements of the law.
The spokesperson added, "We do not allow any model younger than 20 years old to participate on our platform. While 18 years of age is the allowable minimum in our Netherlands home, we think this is too young and are contemplating raising the minimum age of our models to 23."
The company takes steps to help ensure that the models who sign up for its platform are the actual models performing on it. For example, SenseMakers recently built an AI solution that captures X-vectors from a model’s facial features to guarantee that the person using a verified account is the one who is authorized to use that account. This method, along with the company’s use of the Restricted To Adults meta-label, aligns with ASACP’s responsibility.
The spokesperson concluded, "Sponsoring ASACP is a great move for us as we try to protect minors. We are doing our absolute best to prevent children from visiting or participating on our site and will implement more measures as we become more familiar with the methods of online child protection.”
ASACP’s executive director, Tim Henning, thanks SenseMakers for its support. Henning stated, "We are incredibly grateful to SenseMakers for helping the association shape a safer future for children online. The company’s commitment to child-safe operation helps us make a meaningful impact!"
Henning concluded, "Our sponsors provide more than financial support to the association. They provide an enormous wealth of experience and operational insight that enables ASACP to better advocate for more effective, yet less intrusive, child protection measures. SenseMakers’ three-and-a-half decades of doing business and the lessons the company learned during this time will provide the association with an invaluable source of expertise. Its sponsorship is a total win-win for us both.”
For more information, email [email protected] or visit ASACP.org.
