LAS VEGAS—Gun Oil, a lifestyle and premium lubricant brand, has launched its new marketing campaign, "Big Cake Energy."
"Big Cake Energy" is an eight-week takeover of social feeds, bear events, and queer media with the message, "your body, your pleasure, your rules," explained a rep.
“Nobody celebrates big boys and big energy like the bear community—and nobody keeps it slick like Gun Oil,” said Nolan, chief marketing officer at Gun Oil. “This campaign is our love letter to every thick, juicy, confident bear out there—and yeah, it comes with extra lube.”
The campaign features events and social media hashtags promoting NSFW content, with Gun Oil prominently featured. Hashtags include #HowDoYouLikeYourCake and #BigCakeEnergy.
The campaign also includes a creator contest, allowing fans to vote for their favorite creator. Everyone who votes is automatically entered to win one of ten exclusive prizes and merch. At the end of the campaign, the creator with the most votes wins a trip to Puerto Vallarta.
“We don’t believe in holding back—in bed or anywhere else,” said Scott Fraser, CEO. “'Big Cake Energy' is all about celebrating who you are, owning what you’ve got, and having the right lube to enjoy every second of it. Why play small when you can play slick?”
For more information and to cast your vote, visit gunoil.netlify.app.
