Samantha Lewis served as president and CEO of Digital Playground, charged with executive oversight of company operations and leads the sales, marketing and publicity teams, driving the company's digital strategy, business, content, creative, promotional and distribution efforts. 

Digital Playground created the Virtual SexTM property and successfully registered its trademark. An industry first, Virtual SexTM became one of the most visible properties within the adult arena. Samantha continued to grow the brand into one of the largest-selling series in the genre. 

With a strong commitment to consumer choice, Samantha expanded the consumer experience by adding Blu-rayTM, HD DVDTM, iPodTM, broadcast, Internet, mobile and other digital media selections to Digital Playground titles and properties, in addition to a number of innovative opportunities, that include the new broadband service, IPTV.

An award-winning producer, Samantha produced all of Digital Playground's films, lending a refreshing and favorable female perspective to all productions, raising the overall production value. Her titles are among the most celebrated in the adult industry and include the features Pirates and Island Fever, as well as Pirates II: Stagnetti's Revenge.