William (Bill) Asher was formerly president of Vivid Entertainment Group. A Dartmouth college graduate and USC MBA, he is accredited for engineering the company’s recent financial success through a series of dramatic transactions and alliances. As a co-chair, in partnership with Vivid Entertainment Group’s founders, Steve Hirsch and David James , Bill Asher developed the financial strategy to maximize revenues for creating the image of the “Vivid Girl” concept. Among his major achievements was the creation of three powerful Vivid pay-per-view channels that reached more than 40 million households. He later negotiated their sale to Playboy Enterprises along with a long-term output deal.