With a bottle that has superhero images on it that is sure to catch the eye, the H2O version of ID Lubricants’ new Hero line of products is water-based and designed to be hypoallergenic and long-lasting. It rejuvenates with a little spit or water.
Website: IDLube.com
Retailing: Retailers can get a comic book-style Hero Buyer’s Guide that has plenty of product-specific information.
Sizes: 4.4-ounce bottles
Display: Shelf
MSRP: $