Purple is the new black, which makes the Crave line de riguer for fashion-conscious fetishists. Introduced in summer 2007, Crave features a dozen dungeon essentials crafted in vibrant purple leather and faux fur. It's a design choice that makes this line perfect for entry-level players who might otherwise be put off by standard all-black paraphernalia. The shelf-ready packaging also is extremely stylish--a combination of elegant, hip and fun-and definitely will get the attention of younger consumers. Everything in this line is of superior quality, but we found ourselves particularly enamored with the leather collar with a black chain and black wide clamps, the 20-inch strap whip, and the wrist and ankle restraints with black hardware and lined with faux fur. The line also includes a 1.5-inch ball gag, blindfold, mini-whip, cock rings (vibrating and non-vibrating), and a T-style divider. Purple has not had this much fun since Prince appropriated it.