Lots of people saw the Universal Pictures film The 40 Year-Old Virgin this weekend, making it the number-one movie in the country. And that means lots of people saw Zero Tolerance titles on the big screen, as they were among the porn offerings given to star Steve Carell’s Andy Stitzer as a means of easing his sexual frustration.
The titles featured are School of Cock, Grand Theft Anal and the appropriately named Virgin Surgeon.
“This is a huge coup for us,” cooed Zero Tolerance owner Greg Alves. “We’re steadfast in our belief that we are the number-one producer of adult movies in the world and to have product placement in the number-one movie at the box office is extremely exciting.
“Our goal is to make Zero Tolerance a household name,” explained p.r. and marketing director Scott Stein. “It’s very satisfying to see our products play a significant part in the storyline of the number-one movie in America. The exposure that we are receiving is invaluable and will further assist us in our world-wide branding efforts.”
