St. Patrick's Day wasn't just the annual celebration of all things Irish and green, it was also the one-year anniversary of adult studio Zero Tolerance Entertainment. Founded last year by industry veteran Greg Alves, Zero Tolerance has grown into a leader in the gonzo market with over eighteen current series in production.
"A lot of our success is due to the marketing, the name, and the quality of the product," Alves told AVN.com. "I spend a lot more money than other gonzo companies, partly because I have a lot of cable and foreign deals already in place so I can afford to spend more.
"That's why I can offer more girls and more scenes on each of my titles than other companies. Overall, I think we put out consistently good movies and people appreciate that," Alves said. "We keep our quality levels high; if a scene doesn't have the right heat or chemistry or whatever, we'll just put it the closet. Others would use that scene anyway. We'd rather just eat the money than put a bad scene out on the market.
Directors currently under contract with the studio include Alves' longtime friend and associate Mike Quasar, Alves' wife Wendi Knight, Danny Case, Mark Davis, Fletcher, Sammy Sixx, Chris Streams, and David Perry and Monica Sweetheart, the latest additions to Zero Tolerance¹s stable of directors.
Zero Tolerance plans to take the success to the Internet in year two, with plans of launching a Zero Tolerance subscription site by the first week of June.
To celebrate the anniversary, there will be an invite-only party on March 26 at a new club called Game.
Wendi Knight, Cassi Pishione, Taylor Rain, Teagan, Monica Sweetheart, Charmane Star, and Alexis Malone will host the event, along with Alves, Nestor, and T.J. Direda. There will be a Heinken and Jagermeister bar from 10p.m. until 11p.m.
Who's Your Daddy Part One was the first title ever released by Zero Tolerance. The series is still going strong, Who's Your Daddy Part Four was released last week.
Zero Tolerance was the subject of a three-page profile by AVN managing editor Mike Ramone that can be read in the current print issue of AVN.
