Pay site Zarnia.com has announced a bevy of changes, including a move from softcore to hardcore content, that have resulted in a quantum leap in conversions and retentions.
Not content to stop with the addition of harder content, Zarnia’s owner, Marc, now updates twice a day, revamped the member’s area, added the ability for affiliates to link to individual model pages, and has begun producing custom content.
The site has been online for about a year and a half, and has grown slowly in that time, according to Marc. So he started asking members what they wanted from the site.
“Sometimes the easiest way to figure out the key to success is to just ask the people who are currently paying the bills,” he told AVNOnline.com. “We started out as a softcore-only pay site. We found it very difficult to convert the numbers we had hoped for, so we bit the bullet and changed format. Since going hardcore, conversions have skyrocketed. I think the market for softcore is just too small these days.”
The switch to hardcore content was the first phase of Zarnia’s transition. The second will be the addition of exclusive content, which is currently in production.
Conversions and retentions have doubled for Zarnia in the last two months, according to Marc, who also runs Hoes.com under parent company MBi.
“This is mainly because of the hardcore content, but also because we streamlined the tour and member’s areas and optimized them for speed,” he said. “Surfers like to get things as fast as possible, so we focused on that. They wanted “less fussy stuff” in the design, so we got rid of it.”
For more information on promoting Zarnia, webmasters can visit ZarniaCash.com.
