Porn personalities have a new starring role: promoting "Hot Sex Without Crystal" for Tweaker.org in a new sex-positive ad campaign. The latest ad features Derrick Hanson and Jay Black.
The ads are displayed on public kiosks in the Castro district and in stores, bars, and sex clubs throughout San Francisco. They are also running in gloss magazine, a Bay Area gay and lesbian lifestyle publication.
"We're using known porn stars," said Michael Siever, Tweaker.org's program director, "to promote a healthy sex life without the need of speed." Since 1997, Tweaker.org, a peer-based outreach program, has focused on the crystal meth crisis within the gay community. It is funded by the San Francisco Department of Public Health through the UCSF Stonewall Project.
"Gay sexuality gets hijacked by crystal," said Siever. "It's a myth that there's no hot sex without meth. Who would be better to communicate that message than porn stars?"
The campaign launched in January with a group shot featuring all the porn stars who volunteered to participate. This was followed by monthly ads with paired performers, starting with Mario Cruz and Michael Brandon. Upcoming ads will feature Parker Williams and Tom Lazzari, and Matt Cole and Matthew Rush. The campaign will continue through the summer.
The eight gay XXX performers will also appear on a series of trading cards with hot sex tips on the back. Tweaker.org plans to hand out the cards at San Francisco's Gay Pride 2007 celebrations. The "Hot Sex" campaign also includes web banners running on BigMuscle.com and ManHunt.com.
"Most of the porn stars have had some personal experience with meth, either themselves or friends or lovers, that motivated them to participate," Siever said.
The porn stars are not only working in front of the camera. Steve Cruz, who appeared in Lords of the Jungle (Raging Stallion) and When Bears Attack (Rascal Video) designed the campaign. Cruz had also appeared in an earlier Tweaker.org ad campaign, "Treat Your Trick Right," advocating condom use.
"I'm proud of these guys," said Cruz, "for using their image to promote healthy sex in the community."
