Hoping to have in cyberspace what they've begun to have in the real world retail market - mainstreaming adult retail - Fascinations Superstores is hitting the Internet running with a new adult-oriented retail Web site.
The chain wants the same convenience online that they have in the street stores. "A site should focus on ease of use, rapid downloading, and quick, complete delivery of orders," says Fascinations general manager Patrick Jagos. "When you measure customer convenience on your site, you are actually measuring your level of customer service."
Selections on Fascinations.net will be "a thousand best-sellers" from Fascinations retail outlets, Jagos says, with the selection likely growing over time.
Aiming at "the same diverse demographics" as the store outlets, Fascinations.net features an online store plus live chat, personal ads, safer sex and free speech linkns, and links to "unique sites on the Web".
Jagos says their challenge was applying what they've done in the outlet stores to cyberspace: "Stepping over the digital threshold and applying the concepts of superior service, sharp merchandising, a knowledgeable and well-trained staff, and staggering product selection organized…into contexts that will connect with customers on the information superhighway."
Fascinations online catalogs will also be available to other adult sites wanting to sell products on their sites but not wanting to keep large inventory and warehouse staff, with a percentage commission paid to sites forwarding orders to Fascinations through those sites.
