"I am just completely sick and tired of being attacked by bulk e-mail and spam," says businessman Rocky Mosele, "and I am confident that the vast majority of e-mail users agree with me. The public does not have to wait for the government to respond. We can do this on our own." What he means by "this" is a do-not-e-mail list that Mosele intends to compile and send to bulk e-mail houses and – applying federal law – give them 10 days to comply.
Opened for business two weeks ago, EthicalEmail.com claims over 100,000 e-mail addresses registered by Netizens. Mosele said in a formal announcement that, with the government saying they won't be creating a federal do-not-e-mail list for quite awhile, the rationale for the new idea is now more imperative. That, Mosele said, "is one more reason for the public to stop spam and bulk e-mail on our own… I have been personally and professionally assaulted by spam. That is the reason why I created EthicalEmail.com."
The company did not return a query for further comment from AVNOnline.com before this story went to press, but EthicalEmail.com said that it isn't just for compiling a do-not-spam database. The company also plans to offer advice to Internet service providers, consumer groups, the federal government, anti-spam groups, and federal law enforcement when appropriate, according to the company's Website.
In a report mandated by the new and controversial CAN-SPAM law, the Federal Trade Commission told Congress earlier this week that a do-not-e-mail registry would first need to address and resolve, to the best extent possible, security and privacy concerns. Mosele acknowledged that concern and the concurrent fear that a federal registry might somehow be used to create even more spam. But he said EthicalEmail.com databases would be coded specially with unique fingerprints, allowing them be traced if they should somehow be used for spamming.
He also acknowledged that his program will not stop every last drop of spam, but he said that EthicaleMail.com could cut a large percentage of spam out by distributing the his database to the largest of the bulk e-mailers. The first group is expected to be sent to those bulk e-mailers by July 5, he said.
"We are taking a different approach to the problem with ethical e-mail," Mosele said. "Everyone is trying to block unsolicited e-mail. We are trying to stop unsolicited e-mail."
