Saying they’d like to take a bit out of Google’s AdSense and AdWords programs, AdBites.com is gunning for its own share in the contextual-based advertising market.
AdBites.com said the search kings are vulnerable when it comes to the smaller- to medium-sized Website owners they think Google underestimates.
“In my opinion, Google has just gotten too big for their britches,” AdBites.com founder and owner Christopher Hogan said in a statement. “They seem to concentrate on landing the bigger fish advertisers.
“Which is by no means wrong on their part,” he continued, “but in this process they sometimes let the smaller Website owner – who’s $25 to $250 monthly advertising budget that means the world to that smaller Website owner, can sometimes spell the difference between sink and swim – fall by the wayside. Thus, they have created a void that needs to be filled, so that the smaller to medium Website owners can compete on a level playing field with the big boys.”
A field AdBites.com intends to fill, Hogan said.
Contextual advertising – letting advertisers buy text ads for Websites and bid on keywords tied to their sites, then having publishers put the ads onsite to display, compensating the publisher for each visit resulting in a click on that ad – is considered a large and possibly explosive market but closely enough guarded at the same time, Adbites.com said. Compensations can range from five cents a click to over five dollars, depending on how high the advertiser bids on a particular keyword, AdBites.com continued.
“We have the technology in place and aim to become a viable competitor to Google through superior customer service, lower keyword bid prices for our advertisers, and on-time payments to our publishers,” Hogan said. “We have partner and technical offices located in Toronto, working everyday to ensure that the technology we have in place stays not at, but ahead of the contextual ad marketing curve.”
But don’t expect to see AdBites.com going the initial public offering route even if they take off and meet Hogan’s apparent expectations, he said. “We started private and we intend to stay private, and remain based in the most beautiful town in America in our opinion, Heber Springs,” he said. “However if any accredited private individuals expressed a financial interest in assisting the companies growth period on a strictly seed joint venture basis for a later reward, we would not be opposed to speaking with them."
For further information, visit AdBites.com or contact [email protected].
