WAAT Media, a global provider of “late-night” mobile entertainment, and U.K.-based Games Marketing Ltd., the holder of international digital rights to a catalog of leading casino properties, have joined forces to license, develop, and distribute a suite of casino games for mobile phones worldwide. Properties include Caribbean Stud poker, Caribbean Draw poker, Texas Hold’em Bonus Poker, Bonus Blackjack, Perfect Pairs, and a suite of celebrity branded games and slot titles.
“This exclusive worldwide mobile partnership with Games Marketing is an important step in the strategic expansion of our games business,” says WAAT Media President and Chief Executive Officer Ian Aaron. “Games Marketing’s unique approach of owning the exclusive digital rights, including branding and rules of play, for leading casino properties blends well with the expertise from our recently acquired mobile games business, Charismatix. This alliance will expedite our delivery of a play-for-fun offering to operators, mobile portals, and gaming companies worldwide, and will provide a true casino gaming experience in markets where permitted.”
“Mobile is the next frontier for exploiting our digital rights,” says Games Marketing Chief Executive Officer Chris Reynolds. “Our partnership with WAAT Media will allow us to leverage their strong carrier relationships, game development, porting, and publishing expertise to provide operators and their subscribers with a comprehensive casino platform worldwide. Combining our digital rights to leading casino properties, strong relationships with consumer products and entertainment brands, and Charismatix’ games publishing platform that includes dynamic advertising, promotion, and content rotation will allow us to give both the casino enthusiast and novice the ultimate gaming experience.”
