LOS ANGELES—One year ago, Vixen Media Group (VMG) launched Wifey.com, “a first-of-its-kind adult site giving real couples exploring the hotwife lifestyle a platform to tell their stories,” a Vixen representative described. “Rooted in a genuine desire to demystify consensual non-monogamy, Wifey found its place within the partner-sharing community that is rewriting the rules of what modern relationships look like.”
To celebrate, a special anniversary scene drops on Saturday, March 21, featuring Tiffani Time, who returns to Wifey alongside her husband Ben and performers Isiah Maxwell and Hollywood Cash. Vixen also will offer a 50 percent off discount at Wifey.com, from March 16 to March 26.
Wifey's signature format invites couples to share their journey into “the lifestyle,” through candid unscripted interviews, intimate “Husband POV footage,” and behind-the-scenes vignettes, all captured in award-winning Hollywood production quality.
“In each scene, the wife is joined by one of the industry’s top male performers, with her husband present and supportive, an expression of the trust and excitement that sit at the heart of the hotwife dynamic,” a series description read. “From its launch, Wifey had a clear mission to not only bring a previously underserved niche to market but create a space where couples could discuss and live out their fantasies, offering an intimate, compelling, and authentic experience for both the couples and viewers alike.”
The response has generated conversation across the cultural landscape, including an early mention on ABC's long-running daytime talk show “The View.”
To go deeper, the brand also commissioned a national survey Americans on consensual non-monogamy. The study found that nearly one in three Americans say they have imagined sharing their partner sexually, while only 13 percent believes that non-monogamy could have a positive effect on a relationship. However, among couples who have actually explored it, 71 percent say it strengthened their relationship and improved their sex life.
“The data, along with the overwhelming support from the hotwife community, confirmed that this discussion was long overdue,” the Vixen rep added.
“Central to everything Wifey has built this year has been brand ambassador Serenity Cox, VMG’s exclusive contract star and most recognized real-life hotwife who has been part of the brand since its launch,” the rep continued. As official ambassador, Cox has been a voice for the brand, both in front of the camera and within the lifestyle community
“For me personally, being part of Wifey’s first year has been really special,” said Cox. “I’ve seen firsthand how powerful it can be when a platform truly represents and supports a community, especially one centered around the hotwife lifestyle and consensual non-monogamy. When people feel seen and respected, it changes everything. Over the past year I’ve watched people connect, share experiences, and feel more confident being themselves. That’s the kind of impact Wifey has made in such a short time, and it’s something I’m really proud to be part of.”
As brand ambassador, Cox has represented Wifey at a number of appearances throughout the year, including prominent adult lifestyle conventions Naughty N'awlins, Bliss Cruise and Exxxotica Edison, where several Wifey couples joined her to meet fans and take part in an open panel discussion about the lifestyle.
The brand also made its presence felt in media, with Wifey couple Danielle Renae and her husband Richard Glaze joining sexologist Dr. Tara on the popular LuvBites podcast, and Dan and Lacy of The Swing Nation Podcast filming a special episode at the Wifey studios with Jessi Rae and Matt.
“When we first heard an adult platform was stepping into the hotwife space, we were honestly a little skeptical,” said Dan of The Swing Nation Podcast. “But after meeting the Wifey team and seeing the care and respect behind what you’re building, it became clear the mission really aligned with ours.”
“Wifey impressed us right away because it wasn’t just about content,” added Lacy. “It was about representing the hotwife lifestyle and the people in it in a positive, empowering way.”
Wifey's debut year earned recognition across the adult industry, taking home Best New Production Brand from AVN. The brand's most talked-about releases included some of its most daring content, including:
"We can't thank Wifey enough for providing such a safe and comfortable platform to share our journey as an ethical non-monogamous couple with so many others," said LorReign. "We have been contacted by so many couples in the hotwife and swinger lifestyle who expressed that we gave them courage to explore their wants and desires. We have been able to share the key to our success, absolute open communication and honesty, and our openness with others has only strengthened our bond with one another. We have had the opportunity to meet so many incredible couples who have become lifelong friends."
The full Wifey library is available to stream on Wifey.com and on Vixen Plus, Vixen Media Group’s all-in-one premium streaming platform. For the latest updates, follow Wifey on X, Instagram and TikTok.
For more information about Vixen Media Group and its global brands, visit vixengroup.com.
