Vivid Signs Agreement with Pulse Distribution

Vivid Entertainment Group has signed an exclusive U.S. retail distribution agreement for its DVDs with Pulse Distribution, a fast growing Chatsworth, Calif.-firm headed by industry veterans Jim Kohls and Mark Hamilton.

The agreement takes effect on August 1, at which time Vivid’s retail distribution staff will move to Pulse from Larry Flynt Publications (LFP), which has handled Vivid’s retail distribution since August 2002.

“We’ve looked at our options going forward and I think that working with Jim Kohls and Mark Hamilton makes the most sense for us," said Steven Hirsch, co-chairman of Vivid. "We think they have a great track record and feel that they are the best guys to handle our product. We have had an excellent relationship with LFP and we hope to work with the company on other projects in the future.”

Kohls, who formerly served as president of the LFP distribution arm, remarked, “I’ve known and enjoyed working with Steve and [co-chairman] Bill [Asher] for many years. They made Vivid the number one brand in the adult industry, and we’re really pleased to be working closely with them again."

Pulse has quickly become a leading source for top quality straight and gay adult movies. The company handles a variety of adult brands across all media formats and represents studios with a wide range of styles, from feature films to gonzo releases.

“We’re very excited with this opportunity to represent Vivid," Hamilton said. “They are the biggest name in the industry, and everyone at Pulse is highly motivated to make this relationship a success."