Vivid Girls Savanna Samson, Sunrise Adams and Kira Kener will launch "The Porn Star Ball Tour" on June 28 at Club Vision in Chicago, the first stop on a 16-city tour across the U.S. and Canada.
Each event will feature a contest with a $1,000 prize in which the Vivid Girls will select three finalists for the "come-as-your-favorite-porn-star competition." The audience will choose the winner at each tour stop and the dress code is "less is best."
"The theme of the event is a costume thing, similar to the Pimp & Ho series," Bobby Fresh, marketing and publicity director for Vivid, told AVN.com. "We'll do radio spots, on the Mancow Show and Howard Stern, to help promote it.
"It's going to be glamorous with a little bit of tease, Maxim style."
Vivid Entertainment Group, Nikita Events and COG1 Digital Marketing have teamed to produce the tour, which only will play in large-capacity clubs.
Nikita Events is a division of San Francisco-based Spundae Worldwide, one of the industry leaders in the electronic dance market. COG1 is a two-time, Clio Award-winning e-mail and digital marketing agency serving companies within the entertainment industry. Meanwhile, Virgin Megastore, one of the countrys largest video and music chains and a longtime Vivid retailer, also is assisting in the promotion. Vivid made 1 million fliers for the tour. Each flier has every Vivid Girl pictured.
"This is direct marketing to the consumer," Fresh said.
Brooks Pettus, one of the co-founders of the tour from Nikita Events, said, "We want women to get into the costume ball spirit of these events by dressing up in outfits they might otherwise wear only at home."
Visitors to The Porn Star Ball Website (www.pornstarball.com , which will be up in the near future) and those who attend the events will be eligible for two raffles. One of the raffles is for a chance to own a new Sims Fader Snowboard featuring an image of a Vivid Girl on the deck and the other is for VIP treatment at one of the tours grand finale events during Halloween weekend. The tour winds up simultaneously in Chicago and Los Angeles and the raffle winner will get a free trip for two to his or her city of choice.
Pettus said that world class DJs Donald Glaude and Christopher Lawrence would alternate performances at the events, which also will feature the Nikita Dancers.
In addition, Fresh told AVN.com he would be directing a DVD for the tour that has a behind-the-scenes premise.
"We'll follow the girls and show how people react to the girls male and female," Fresh said. "We'll have interviews and footage of the girls getting prepped. We'll also follow the DJ, and show how music plays a role. We'll do behind-the-scenes from a promoter's standpoint."
