Vivid Entertainment Group has launched a new Vivid Burn to DVD service that enables viewers to download the studio’s movies directly and burn a personal DVD copy on a home computer.
The burned video discs will play in any standard DVD player, allowing viewers to watch on TV in the same manner as DVDs purchased at retail. Additionally, the downloaded DVD file will play on the computer to which it was originally downloaded.
“All you need to do is go to the All Adult Channel website (alladultchannel.com), click on download and then burn the disk automatically. It’s as simple as downloading a song, but you’ll have a personal DVD you can take anywhere you want and enjoy anytime you want,” said Steven Hirsch, co-chairman of Vivid Entertainment. He said the service will cost about $20 per title.
The distribution platform was developed for Vivid by All Adult Channel, which has long carried Vivid features on its popular website on a pay-per-minute basis. All Adult Channel is owned by CinemaNow and serves as a proving ground for new and innovative video distribution technologies developed by the company.
Copies made on Vivid Burn-to-DVD contain all standard DVD menu features, including chapter navigation, specific scene selection, bloopers, behind-the-scene outtakes and biographical detail. The purchaser can even create a box cover identical to the packaging of the DVD as it is sold in stores.
“The key to this launch has been creation of a complete ecosystem for DVD distribution online,” Hirsch said. “All Adult Channel has developed a strategy that enables us to protect the copyright and yet provide our customers with a service that is easy to use and cost effective. I think this is another example of how the adult industry continues to lead mainstream entertainment sectors in developing a technology that will one day be commonplace, just as we did with the VCR, Internet applications, Video on Demand, full exploitation of DVD technology and most recently mobile TV.”
