Vivid Entertainment Group has formed a marketing alliance with Collider.com that will let football fans match wits against the Vivid Girls. It is the first in an anticipated series of promotional ventures between the two firms.
In the initial contest, a Vivid Girl will post her picks to win pro football games on the Collider.com website each week. Visitors to the site can post their own picks by simply emailing them to Collider. Based on the outcome of the weekend’s games, one winner will be chosen at random from all those who beat the Vivid Girl and picks the most winners against the spread.
Prizes will include Vivid DVDs, posters of the Vivid Girls, hats, t-shirts and other Vivid-branded merchandise.
Collider.com is an online destination site that includes breaking news, movie and TV reviews plus information on sports, gadgets, videogames and “anything of interest to the film and technology savvy individual.” It has been growing in popularity as a homepage for young men “obsessed with staying ahead of the curve in the marketplace’s most lucrative leisure pursuits.”
“Our alliance with Vivid is an ideal complement to our site, which is designed to entertain and most likely, since we’re awfully opinionated fellows, enrage,” according to Collider.com CEO Warren Zide.
Steven Hirsch, co-founder of Vivid, said, “We are very enthusiastic about working with Collider.com on what we expect will be a long series of fun and compelling contests and other promotions.”
Collider.com was launched in August of this year by Zide, a film producer and entrepreneur who is president/CEO of ScoreRunner.com and Matinee Pictures & Management. Zide is credited with starting the first literary management company devoted exclusively to the representation and management of screenwriters. He has since helped to build and accelerate the careers of well over 100 screenwriters. He is the producer of such hits as the Universal Pictures’ American Pie three-picture franchise and New Line’s Final Destination three-picture franchise; it took only seven films for Zide to achieve worldwide box office totals of over $1 billion.
