Ultimate Entertainment Group subsidiary Ultimate Radio has purchased adult Internet radio station KSEX.
UEG, which also produces the Ultimate Sex Championship, purchased KSEX for an undisclosed sum from former owners Chris Rick and Allison Wells, with plans to increase the station’s programming and exposure.
Wankus will remain KSEX’s program director. The station will be run by Wankus and UEG’s Jon Vitall and Sean Trotter, who formerly served as chief technology officer for Adam & Eve.
Station ownership is the first in a line of many changes on the way for KSEX, UEG said.
“There are definitely going to be changes. We’re looking at all the shows,” Trotter told AVN Online. “The site is going to get softer, and we’re going to go after a cross between mainstream and adult advertisers. The shows are going to be more lively. We’re going to upgrade the equipment. We’re going to move our location to the [San Fernando] Valley.”
Plans are also in the works to bulk up the KSEX broadcast schedule, moving to a midnight to noon format with one replay of each show per day.
Wankus, for one, is looking forward to the new direction.
“We’re going to be pushing the marketing to a place it should have been years ago,” he told AVN Online. “In the past couple years our audience hit a plateau because we haven’t spent the money [to increase it].”
Although he says the past year left him burned out and frustrated, Wankus has high hopes for the new KSEX, with the five-year goal being KSEX television.
“We want to be a Playboy,” Wankus said. “Now those dreams seem to be more realistic, so it’s exciting.”
The new KSEX will feature a revised lineup. Some of the station’s current shows will be scrapped and selections from the likes of Steve St. Croix, Taryn Thomas, and Lacie Heart will be added.
Additionally, Trotter says UEG will not turn KSEX into a blatant promotional vehicle for his company.
“The girls are still going to be able to promote Wicked or Vivid—it’s going to remain the way it is. Production, for UEG, is only one small part of [our business],” Trotter said. “We may have one of our directors on there talking about their line – just like we’d have Roy Karch talking about a line he’s working on – but that aspect will be handled evenly, just like it is today. I’m sure Wankus will still talk shit about us just like he does anyone else.”
