Vivid Entertainment Group has again been featured in a leading U.S. business publication, and this time it is The Wall Street Journal.
A front-page story in the "Marketplace" section today titled “Sex Cells” focuses on how “wireless providers in many countries are counting on sex to spur the use of their broadband cell phone services."
Vivid is featured high in the story: “Los Angeles-based Vivid Entertainment Group Inc., a major producer of porn films, provides erotic video games to many large European operators, and plans a service that lets subscribers have live sex chats with women they can view on video. When Vodafone Group PLC launched Vivid's series of EroTrix games in Germany, Greece and Portugal, there were 30,000 downloads in the first two months, says Steven Hirsch, Vivid's co-founder.”
The story also included a visual with a sampling of images and videos for cell phones available in Europe that Vivid provided.
Last week Forbes Magazine carried a story with the headline, “Is That A Cell Phone In Your Pocket?” that began: “Vivid Entertainment Group, the world's largest producer of adult films, with annual revenue near $100 million, already offers mobile titillation in 20 countries."
Hirsch was quoted as saying, "Cell porn could provide one-third of total revenue in five years. We see it as a huge, huge revenue stream for us. We'd like to do it in the U.S. We think by the end of the year some carriers will start allowing it."
In addition, a March 14 story in the San Fernando Valley Business Journal about video on demand noted that Vivid has been increasing its VOD revenues and will continue to expand in that area.
