In the lube market there are just a few flavors – natural, strawberry, and cherry being the mainstays of every adult store. While variants pop up from time to time – none have ever come close to taking the top three flavors off the shelves. Topco Sales is hoping that their new line of Sex Tarts, water-based lubes with tart flavors designed to appeal to a new generation of adult novelty consumers, will be able to change that.
“We realized is that Gen X and Gen Y grew up with tart and tangy candy and we also realized that no other company had done a flavored lube that was tarty and tangy – hence Sex Tarts,” Topco Sales product developer Christina told AVN.com
Strawberry Punch, Cherry Pop, Green Apple Fizz, Tangy Tangerine, Watermelon Splash, and Grape Soda are the actual names of the flavors available in the Sex Tarts line, each a tart version of a traditional flavor.
The water-based lubes contain no sugar, so they are safe for internal use. The lubes are also non-toxic and non-staining – while the packaging for each flavor is the color traditionally represented with each flavor, the lube itself is actually clear.
The packaging was modeled after the packaging of tart candies currently on the market place. “The kids who were buying that candy ten years ago are now buying lubes,” Christina noted.
“There’s not the stigma of buying KY or something where you’re almost embarrassed to buy it. The packaging is fun and non-intimidating,” Jennifer, another product developer for Topco, said.
There are 2oz. and 6oz. sizes are already on the market, with pillow packs to be available in the spring. There will also be a stocked p.op. display by the time ANME comes around, that will easily fit on a shelf or counter.
