TLA Entertainment Hires Short

TLA Entertainment Group, which currently is celebrating its 25th anniversary, has tapped Jesse Short for the position of managing editor for its straight adult Web and print divisions. Short fills the position recently vacated by Vanessa Keegan.

As managing editor, Short will oversee the daily operation of TLA’s straight adult website and print catalog in addition to expanding TLA’s market share by strengthening vendor relationships and attracting new business.

“Jesse is a perfect addition to our editorial team,” says Brian Sokel, marketing director of TLA. “His enthusiasm and creative energy fits the TLA dynamic, and his plans for the future will continue the level of excellence we are known for.”

Short later this month begins his tenure with a trip to the Los Angeles area to meet several adult industry contacts.

“My goal is let the studios know that, during this transition, it’s business as usual,” says Short. “TLA has such a rich history and such strong relationships within the industry that I wanted to make sure I worked as hard as possible to secure those relationships for years to come. Obviously, I won’t be able to meet with everyone right away, so I encourage all studios to contact me directly.”

TLA Entertainment Group also owns retail website, TLAVideo.com, annually publishes more than 2 million direct-mail catalogs, presents both the Philadelphia Film Festival and the Philadelphia International Gay and Lesbian Film Festival, and since 2001 has branched into theatrical distribution with TLA Releasing.