Adult review website TheBestPorn.com has tapped Ken Farrell to the position of director of marketing and public relations, a position previously held by Aly Drummond, who left the adult industry in August.
Farrell brings to the TBP team 15 years of mainstream marketing and sales experience as well as experience in the amateur adult industry. The new director will be responsible for the execution of overall marketing strategy and webmaster and public relations activities.
“Ken has been a close friend for many years and is one of the most talented, likeable human beings ever made,” says TBP founder Rick Muenyong. “My first instinct was to fish within the industry’s talent pool; however, when I started to picture Ken doing this job, I couldn’t sleep—I was so excited. I’m confident he will live up to Aly’s legacy and bring a little of his own flavor to the mix!”
Additionally, Farrell will represent the four-year-old site at industry events and on public forums, as well as promote the service across many market segments. He also will advise website owners about how to increase revenue and traffic by achieving optimum review scores and rankings based on TBP’s rating system.
“Rick and his team have built a great company based on a strong business plan, excellent customer service, and integrity,” says Ken. “I am very excited about this opportunity, and I look forward to being a contributor to the continued success of TheBestPorn.”
