Express Pro has tapped Tela Andrews to serve as its new director of business development.
Prior to joining Express Pro, a search-engine traffic and paid-inclusion firm, Andrews oversaw the adult category for Yahoo!’s sponsored search group. There, he spearheaded efforts to create an all-adult editorial team, increase the number of keywords available to adult-industry advertisers, and ensure Yahoo!’s next-generation ad platform possessed built-in support for adult industry advertisers.
During his tenure at Yahoo!, Andrews worked directly with the largest adult clients and Yahoo!’s product teams to maximize support for adult advertisers in next-generation products and distribution channels like Content Match, mobile search, and the Yahoo! Publisher Network. He also managed relationships with large adult clients in Yahoo!’s sponsored search program and worked closely with agencies participating in the Search Submit Pro program.
Prior to Yahoo!, Andrews served as chief executive officer of Adult Media Network and Calanuk Software Development. He acted as director of technology at several prominent architecture and landscape architecture firms, as well.
"I am truly excited. This is a chance to take all I have learned and execute without all of the red tape of a large corporation," he said. "My focus, and the continued focus of [parent company] GEC Media, is to drive client value through our traffic programs. The innovative technologies we are working on, our customer focus, and our core understanding of the search engines will allow us to change the game."
Express Pro is owned by GEC Media. Founded by Greg Dumas, the company specializes in driving targeted search-engine traffic to client websites. Its portfolio of services includes paid inclusion, keyword marketing, domain management, and more.
