Adult and other content providers might want to heed this one: Woman bought more mobile phone games than men between February and April, according to a study by mobile phone market researchers Telephia.
The study said women bought 60 percent of the mobile phone games sold between February and April compared to 40 percent of men, though the games bought most often were those old favorites from personal computers or game console formats.
The most popular mobile phone game in those three months was JAMDAT's Downtown Texas Hold'em, a poker game, with the classic puzzle game Tetris in second place. Both of these, Telephia said, were almost equally popular with women and men—but games like another puzzle game, Bejeweled, were three times more popular with women than with men.
Telephia determined that 3.5 percent of the estimated 180 million U.S. cell phone users bought at least one game for their phones during the three months studied, with women making up half those users but buying "a disproportionate share" of the phone games.
Including its recently-purchased Blue Lava division, JAMDAT had six of the top 10 most popular phone games according to the Telephia findings, including JAMDAT Bowling, Blue Blocks and JAMDAT Solitaire. The top 10 were rounded out by Airborne Entertainment's Buzztime (a popular sports-bar game bought by far more men for their cell phones), Namco's perennial Pac-Man, Sony's Wheel of Fortune, and Namco's Ms. Pac-Man.
