With the sale of Sex.com making big news as the most expensive domain name ever sold, Sam Sugar is convinced the oh-so-similar Ssex.com will set records in the “typo” domain-name space.
“Every two- and three-letter domain has long been registered, and the number of four-letter domains containing real words is extremely small,” says Sugar. “Sex.com sold for $14 million, and sex.net, which misses the all-important dot-com designation, [sold for] $14,000. On the Internet, hotcakes don’t sell nearly as fast as hot sex does.”
Sugar adds, “Ssex.com is easy to say and sell, and will pull traffic better than anything under $14 million. In a world of ‘backronyms’ and odd letter sequences, its simplicity is a huge advantage to anyone serious about their business.”
Sugar believes the domain will attract keen interest from companies eager to include the world’s most popular keyword in a URL that, unlike Sex.com itself, is not a common word and can be trademarked and protected easily.
“Every day hundreds of thousands of one-handed typists accidentally write ‘ssex’ as their lubed fingers slip from one key to another,” Sugar says. “They deserve a high-quality destination, and now Ssex.com gives someone a chance to provide it.”
