Adult affiliate program SilverCash has named Albert Lazarito as director of business development and operations. In addition, Robert Sons will spearhead the SilverCash Gay Division as the company’s gay program affiliate manager.
Lazarito brings 12 years of corporate management experience and four years of industry executive management experience to the SilverCash team, along with a master’s in degree business and administration. Duties for the new executive director will include overall coordination of the entire operations, new business development, marketing, and sales management of the current SilverCash affiliate program.
“The SilverCash business model is a well-branded and efficient affiliate program,” says Chief Executive Officer Mike Price. “With the dynamic changes in the industry and the hyper-competitive market we compete in, Lazarito’s leadership is a significant investment in continuing the ongoing success and industry momentum.”
With seven years of experience in gay affiliate programs, Executive Vice President for SilverCash Richard Nash is confident Sons will “ensure success and growth in the SilverCash gay market.”
“SilverCash has committed to growing the gay affiliate division with a significant financial budget and resources. Gay webmaster traffic has consistently demonstrated superior performance to other niches. To compete in this market, SilverCash must diversify itself with the appropriate leaders in place to make calculated decisions,” says Nash.
The nine-year old SilverCash affiliate program offers webmasters 115 promotional websites and multiple payout options.
