BURBANK, Calif.—The team at Brazzers is always ready to pounce on a good marketing gambit, and they've found one for the coming Black Friday. According to a company statement, the porn brand is launching a Black Friday sale “steep enough to encourage consumers to stay inside, helping them save money and save them from injury” on one of the biggest shopping days of the year.
The featured sale item? A year-long membership, discounted up to 80 percent off.
“If it’s not physical injury, it’s one’s pride and faith in humanity that risks injury after witnessing Black Friday hysteria as consumers behave erratically when surrounded by deals on soon-to-be-outdated electronics,” said a company spokesperson. According to statistics that Brazzers gathered from National Geographic and BlackFridayDeathCount.com, Americans are more likely to die from injuries during Black Friday than from a shark attack. Deaths from shark attacks average about one fatal attack every two years, which is less than the number of fatalities occurring on Black Friday when compared to the total number of fatalities since the start date of the BlackFridayDeathCount.com tally in 2006
Inspired by this research, Brazzers created a safe-for-work commercial titled “How Not To Get Killed on Black Friday” starring Brazzers contract stars Nikki Benz and Danny D. The commercial illustrates the madness of Black Friday retail hysteria in contrast to the tranquility of purchasing a membership on Brazzers.com in the safety of one’s own home.
Brazzers Product Director Mario Nardstein said, “Why would you go out and risk some pretty major injuries for a TV that’s going to be outdated in a year or so? If you’re seriously that anxious to spend money on something that only lasts a year, why not get a membership on Brazzers. At least it won’t literally bust your nut.”
The discount during Brazzers’ Black Friday sale is up to 80 percent off and can be pre-accessed today before the arrival of Black Friday. The sale will continue into Cyber Monday.
See the safe-for-work commercial on TRENDZZ.com.
