Adult auteur Seymore Butts is partnering with Razorfish Mobile to bring wireless Adult content to the mobile phone market.
“Razorfish approached me to see if I’d be interested in partnering up and it seemed like a natural fit,” Butts said. “They’re already established players in the mobile entertainment market. They deal with many high profile mainstream companies and I think that they saw the potential of Adult content in that particular marketplace as evidenced by the response to it in Europe. I believe the number in Europe is 1.5 billion subscribers who are using this kind of content.”
Under the deal, Butts will work with Razorfish to develop "a creative vision." Initially, the plan is to deliver Butts’ branded content to mobile phone users through screen savers and ring tones, with the possibly of video clips and picture galleries shortly thereafter.
“As technology improves I can envision offering interactive episodic video clips where mobile users have the chance to vote and actually affect where the storyline goes,” Butts said.
Beyond that, Butts participation in the agreement will likely open the door for more U.S.-produced wireless content in the future.
“I see loads of potential for others and because of that potential I’m very excited to be the person who will be consolidating all adult content for this project,” Butts said. “So once we get the ball rolling I’m going to come knocking on some other producers doors to talk about getting them involved.”
Ontario, Canada-based Razorfish Mobile largely produces mobile versions of video games for cellular phone carriers.
Seymore Butts content should be available in early 2005.
