Thanks to Toronto-based Phone Matrix, Inc., SexyAds.com said it will be the first top Adult personals site to offer anonymous phone contact services to its American and Canadian members.
“We’re delighted with [Phone Matrix’s] PrivateCall because it’s such a brilliantly-conceived and appealing service,” said SexyAds.com co-founder Maureen Shaw, announcing the deal. "Surveying our membership showed a strong demand for phone contact and the soft launch results have exceeded our usage expectations. We’re very pleased to be collaborating with such an expert organization as Phone Matrix, who made it so quick and easy to add PrivateCall to our site.”
SexyAds members can click to invite other members to one-on-one calls without disclosing phone numbers, and members can accept or decline after reviewing profiles.
PrivateCall features include unique proactive models, with the system dialing and tying parties as soon as both are available to talk, Phone Matrix said, with charges only for call time and only applied to the inviting member's credit card.
“Phone Matrix welcomes the opportunity provided by SexyAds to introduce safe telephone contact to the adult personals market,” said company president Andy Siks at the announcement. “Certainly the demand we’re seeing for PrivateCall will not only produce direct revenue, but also contribute to SexyAds’ ongoing ability to attract and retain its members.”