Adult affiliate program SexMoney.com has launched a new email marketing tactic for affiliates.
Surfers must now first enter an email address in order to access the site’s join page. The user then gets forwarded to the join page to enter his payment details. If the user exits the site without joining, the site will send out three separate emails to users that include affiliate webmaster IDs.
“For example the first email that we send them would be a special offer for a $1 trial membership for three days. The second and third emails also would include some type of special offer or incentive to get the surfer to join,” says Ines Petersen, global operating manager for the site. “If the customer signs up from one of these emails, then the referring webmaster will be credited for this sale.” Petersen added the program has seen an overall average increase of about 20 percent in sign-ups. The program offers a number of niche-targeted sites ranging from amateur to foot fetish to teen.
