LOS ANGELES—Vixen Media Group (VMG) has renewed its exclusive contract with Serenity Cox and appointed her as the official brand ambassador for its newest label Wifey.
"As the face of Wifey, VMG’s first-of-its-kind brand dedicated to showcasing the experiences of real couples exploring partner-sharing and hotwife relationships, Cox brings both credibility and visibility to the role,” a studio spokesperson said. “A real-life hotwife herself, she serves as a powerful voice for the brand and its mission to normalize and celebrate modern consensual non-monogamy.”
“I’m incredibly excited to work with Wifey as their brand ambassador,” said Cox. “This channel is close to my heart because it celebrates real couples and their unique journeys through consensual non-monogamy. Being ambassador will allow me the opportunity to shine a positive light on women and couples who are boldly exploring their sexuality and challenge outdated stigmas.”
“Launched earlier this year, Wifey is redefining how the hotwife lifestyle is portrayed in premium adult entertainment," promotional materials read. "The brand has already sparked mainstream conversation, with features in outlets such as ABC’s The View, Vice, the New York Post and the Daily Mail to name a few, and a strong presence within the ENM community at flagship events like the world-famous Naughty N’awlins, as well as growing engagement with the broader sexual-wellness space through partnerships such as a recent feature with the popular podcast 'Sexology' with Dr. Moali.
“Combining award-winning production quality with unscripted interviews, candid husband-POV footage, and a focus on the couple’s journey, from the initial conversation to the on-set experience as the wife joins the featured performer, Wifey highlights not just the erotic connection but also the dynamics that make these relationships unique, from communication and mutual respect to the emotional bonds that drive the experience.”
“Serenity embodies what Wifey stands for and gives the brand a genuine connection to the community it represents,” said Mike Moz, Vixen Media Group’s head of casting. “Her perspective and presence help bring authenticity to the brand’s mission of redefining how these relationships are portrayed.”
Since joining VMG in 2024, Cox has become one of the company’s most in-demand stars. She was a central figure in MILFY’s award-winning feature American MILF. She has also appeared in scenes across VMG’s sister lines Blacked, Blacked Raw and Deeper. Most recently, Cox starred in Blacked’s cinematic feature The Blueprint, and performed her first-ever gangbang in part four of the production.
To view Cox’s library of scenes, visit Vixen Plus and follow her at Wifey’s press site.
For the latest updates, follow Wifey on X, Instagram and TikTok. To learn more about Vixen Media Group, visit vixengroup.com.
