Red Light District and Platinum X Pictures will join Interscope Records for a high-profile co-promotion this weekend at the seventh annual Mix Show Power Summit in Fremont, The Bahamas.
Interscope, the powerhouse record label that works with superstar artists such as 50 Cent, Eminem, Dr. Dre and G-Unit, initially had approached Red Light and Platinum X about obtaining product to play on the Anger Management Tour during private parties. Then the companies began discussing working together for promotions like this one.
“We thought what if we were to join forces and promote Red Light and Platinum X direct to the streets, to the DJs, worldwide on the national tours of major artists, and also in general, with our participation in various parties,” said Larry Schwarz, director of public relations for sister companies Red Light and Platinum X.
The Mix Show Power Summit annually attracts the major players in hip-hop and urban entertainment, from producers, managers and DJs to record label executives and platinum-selling artists. There will be an awards show on Saturday night.
“Thousands of people from all over the country will be there,” Schwarz said. “Interscope is the single largest distributor in the world, and they have been for approximately 15 years. They have some of the top artists in the hip-hop community.”
Red Light and Platinum X have tapped LA Direct Models for 21 girls who will attend the event at the Grand Fremont Hotel on behalf of the companies.
The following LA Direct girls are scheduled to go: Stacey Sweet, Mia Bangg, Nadia Hilton, Aaliyah Jolie, Nikki Nievez, Kelly Taylor, Kylie Worthy, Randi Wright, Sara Stone, Trina Michaels, Stephanie Tripp, Staci Thorn, Dillan Lauren, Haley Paige, Jada Fire, Kat, Sydney Capri, Kaiya Lynn, Monica Breeze and Alyssa Knight. Agent Lisa Ann will be traveling with the group, along with Larry and wife Debbie Schwarz.
The girls will be attending parties and the awards show, while promoting Red Light and Platinum X, which will have banners and posters decorating the resort.
“We’re really excited about this,” Larry Schwarz said. “This is the first I’ve ever heard of anyone doing something like this. This is a long-term relationship that we hope to be involved with. We want to have some of the major artists do cameos in our movies, not necessarily performing, but introducing scenes and things of that nature. We want to be involved in their worldwide tour for next year and directly involve major talent from all over the [adult] industry.”
The adult contingent will arrive in The Bahamas on Friday morning and attend a reception and cocktail party that night before going to the awards and after-parties on Saturday and hanging out on Sunday.
“Our movies will be being played in the private areas,” Schwarz said, adding he will also be bringing DVD trailers to hand out.
Schwarz said that Red Light and Platinum X are planning another party for major DJs in late October in Las Vegas.
“This is just the beginning as far as I’m concerned,” he said.
