Pure Play Media has announced several changes in personnel on the heels of the retirement of company president Sieg Badke, who has been one of the key people in PPM’s rise.
The company has moved quickly to fill that role and re-assign several other executives in order to strengthen Pure Play Media.
Badke is resigning as president of Pure Play Media effective today. He plans to return home to Canada to be closer with his family. Badke has guided the company through its first four years,leading Pure Play through the challenges of the start-up phase and now leaving the company in a strong position to meet the demands of the future. He will retain ownership in the company and will be available periodically for guidance.
Pure Play Media’s CEO, Richard Arnold remarked, “I am very sad to see Sieg leave, he has been a tremendous asset to the company.”
Craig Jelin, who has been vice president of sales and marketing for the past year, has been promoted to president of Pure Play Media. Jelin had previously worked at LFP, Inc. for 15 years before coming to Pure Play.
Drew Dixon has been promoted to VP of sales and marketing after having been the national sales manager at Pure Play since its inception. A veteran of six years in the industry, Dixon began working with Vivid in 2000 as a sales rep. Before entering adult, he worked in the independent film business.
The company also announced it has hired Mike Santiago to be the chief financial officer. Santiago is a CPA, who has had an extensive career within adult, the online business and more traditional accounting positions.
Arnold added, “I am extremely confident in the new structuring of Pure Play. We get steady,mature leadership from Craig Jelin, high-level financial know-how from Mike Santiago and a level of industry sales knowledge, unparallelled from Drew Dixon.”
Pictured from left: Drew Dixon, Craig Jelin, Mike Santiago and Sieg Badke.
