Pure Play Media is set unveil a new marketing campaign in which the company will put eight high quality, pull-out posters in upcoming issues of AVN magazine.
The posters will feature key releases from companies that Pure Play represents, including Private, Score, Seymore Butts and Cousin Stevie. “This will serve as a great point of sale for stores,” said Craig Jelin, director of sales at Pure Play Media. Jelin and Pure Play say that they’ll be putting these posters in the pages of AVN to be used by retailers on adult store walls, where customers can see them.
Jelin says that each 8 1/2-by-11-inch poster will be dual sided, made of high quality stock paper and perforated for easy removal from the magazine. “We believe that the box cover designs are a huge selling point for each studio, and so this [campaign] will be putting those great designs on display,” Jelin said.
Pure Play will be putting their initial eight posters in the upcoming May issue of AVN. Private’s upcoming release Sex City will have a two-page poster, and forthcoming releases from Seymore Butts and Score will also be showcased.
“We’re going to try and stay concentrated on the one or two big releases a company has a month, rather than load a page with 10 or 12 titles,” said Jelin. “We are trying to get all of our studios involved with this.”
Pure Play Media can be accessed on the Web at www.pureplaymedia.com.
